Products related to Customer:
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Customer Relationship Management
Customer Relationship Management gives a well-balanced coverage of strategy and organisation, marketing aspects, analytical CRM, operational CRM, CRM systems and their implementation.It is the only comprehensive academic text to cover the entire scope of CRM from a marketing management angle. Geared to MBA students and advanced undergraduate students, as well as those taking courses on CRM, direct marketing, relationship marketing, database management or business intelligence, the book is also appropriate for graduate students in information management attending courses on CRM and participants in specific CRM/database management.
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Customer Relationship Management Training Course
Course Description Customer relationship is an imperative part of any modern day business. Building long lasting relationships with clients and providing them with the highest level of support and service at all times will result in an increase in revenue. Anyone who wants to ensure that their company retains clients or wants their employees to see the importance of outstanding service will benefit from this convenient online course which can be studied at your own pace and in your own time. Gain an edge over the competition by implementing excellent customer relationship management processes today. Introduction to the Customer Relationship Management Diploma The Customer Relationship Management diploma comprises of five information packed modules which should take you around five hours to complete. The course is offered online for added convenience, so you can complete the course in one sitting or you can spread it out over a number of months, depending on your own schedule. This course comes complete with a multiple choice test. The certificate is industry recognised and can be verified online. What you will Learn This course offers you five informative modules, each one giving you valuable information and insight into customer relationship management and providing you with the knowledge and skills you need to implement this solution into your workplace. Learn what CRM is and why it is so important to focus on your customers. Identify with the basics of body language and how to use this when dealing with clients. Develop your interpersonal skills. Learn facts about relationships and loyalty and how these two go hand-in-hand. Identify why customer relationship management is so important to the success of your company. Learn how to look for customers and what customers expect from your company in terms of service and support. Get an understanding on how to measure your customer relationship management from the characteristics to problems you may face to the standards you want to achieve. Learn how to develop a relationship. Get some valuable advice about meeting preparation and so much more. Benefits Some of the benefits you can expect to enjoy when you take the Customer Relationship Management Diploma include: Increase your knowledge on customer relationships. Fast track your career in your chosen industry. Enjoy the convenience of an industry recognised certification. Certificates can be verified online. Lifetime access to course material. Course available online so you can study at any time of the day or night. Complete the course in one day or a few months, there is no set time frame for completing the course. The study platform is available on all devices. Enjoy information packed and detailed modules. Each course is broken down into easy to manage modules to enhance your study experience. Affordable pricing Start your studying at any time. Who can take the course?Anyone who has an interest in learning more about this subject matter is encouraged to take the course. There are no entry requirements to take the course. What is the structure of the course?The course is broken down into 5 individual modules. Each module takes between 20 and 90 minutes on average to study. Although you are free to spend as much or as little time as you feel necessary on each module, simply log in and out of the course at your convenience. Where / when can I study the course?You can study the course any time you like. Simply log in and out of the web based course as often as you require. The course is compatible with all computers, tablet devices and smart phones so you can even study while on the move! Is there a test at the end of the course?Once you have completed all modules there is a multiple choice test. The questions will be on a range of topics found within the modules. The test, like the course, is online and can be taken a time and location of your choosing. What is the pass mark for the final test?The pass mark for the test is 70%. If you don’t pass the test first time you will get further opportunities to take the test again after extra study. There are no limits to the number of times you can take the test. All test retakes are included within the price of the course. When will I receive my certificate?Once you have completed your test you can log in to your account and download/print your certificate any time you need it.How long does it take to complete the course?We estimate that the course will take about 5 hours to complete in total, plus an additional 30 minutes for the end of course test. Course Content Module 1 : What is Customer Relationship Management? Module 2 : Looking at Customers Module 3 : Measuring CRM Module 4 : Developing the Relationship Module 5 : Clarity in Meeting Preparation Course Detail Course Access: Lifetime Exams Included: Yes Compatibility: All major devices and browsers Need to train your Team? Contact Us for Discounts on Multiple Subscription Purchases.
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Hands-On Salesforce Data Cloud : Implementing and Managing a Real-Time Customer Data Platform
Learn how to implement and manage a modern customer data platform (CDP) through the Salesforce Data Cloud platform.This practical book provides a comprehensive overview that shows architects, administrators, developers, data engineers, and marketers how to ingest, store, and manage real-time customer data. Author Joyce Kay Avila demonstrates how to use Salesforce's native connectors, canonical data model, and Einstein's built-in trust layer to accelerate your time to value.You'll learn how to leverage Salesforce's low-code/no-code functionality to expertly build a Data Cloud foundation that unlocks the power of structured and unstructured data.Use Data Cloud tools to build your own predictive models or leverage third-party machine learning platforms like Amazon SageMaker, Google Vertex AI, and Databricks. This book will help you:Develop a plan to execute a CDP project effectively and efficientlyConnect Data Cloud to external data sources and build out a Customer 360 Data ModelLeverage data sharing capabilities with Snowflake, BigQuery, Databricks, and AzureUse Salesforce Data Cloud capabilities for identity resolution and segmentationCreate calculated, streaming, visualization, and predictive insightsUse Data Graphs to power Salesforce Einstein capabilitiesLearn Data Cloud best practices for all phases of the development lifecycle
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Customer Relationship Management : A Global Approach
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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Customer Relationship Management : A Global Approach
Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing.Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: · CRM foundations · planning and implementation · managing stakeholder relationships · improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States.
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Marketing Management : A Customer-Centric Approach
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you'll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management.Finally, you'll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario.Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.
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Marketing Management : A Customer-Centric Approach
This textbook introduces students to the field of marketing management by emphasizing a customer-centric approach, which involves defining the purpose of marketing as the recruitment, defence, leverage, and development of customer/brand relationships. Because customers vary in their needs for products and services and their relationships with brands, you'll discover how segmentation and differentiation play a crucial role in marketing management. After delving into market dynamics, customer behaviour, and market communications, you'll explore the three main areas within marketing management: customer portfolio management, product portfolio management, and brand portfolio management.Finally, you'll gain insights into developing marketing/business strategies and plans for success through comprehensive analysis, resource allocation, budgeting, and measuring key performance indicators. Features include case studies to bring theory to life, further reading suggestions to expand your understanding, and a marketing planning template to practice applying your knowledge to a real business scenario.Suitable for undergraduate/bachelor and postgraduate students studying Marketing Management and Strategic Marketing. Fred Selnes is a professor of marketing at BI, Norwegian Business School. Even Lanseng is an associate professor of marketing at BI, Norwegian Business School.
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Customer Relationship Management : Text and Cases
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Similar search terms for Customer:
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How does one become a corporate customer advisor?
To become a corporate customer advisor, one typically needs a bachelor's degree in business administration, marketing, finance, or a related field. Relevant work experience in customer service, sales, or account management is also beneficial. Strong communication skills, problem-solving abilities, and a customer-focused mindset are essential for success in this role. Additionally, obtaining certifications or training in customer relationship management (CRM) systems and software can further enhance one's qualifications as a corporate customer advisor.
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Search for a simple customer management program.
One simple customer management program that you can consider is HubSpot CRM. It offers basic customer management features such as contact management, email tracking, and pipeline management. Another option is Zoho CRM, which provides a user-friendly interface and essential customer management tools. Both of these programs are easy to use and offer free versions with limited features, making them suitable for small businesses or individuals looking for a simple customer management solution.
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Search for a program for customer management.
There are many customer management programs available, but one popular option is Salesforce. Salesforce offers a comprehensive customer relationship management (CRM) platform that allows businesses to manage customer interactions, track sales leads, and analyze customer data. It also offers customizable features and integrations with other business tools. Another option is HubSpot, which provides a CRM platform with features for managing customer interactions, tracking sales activities, and automating marketing efforts. Both Salesforce and HubSpot offer free trials so you can test out their features before making a decision.
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How do you save customer data?
We save customer data by securely storing it in a dedicated database with restricted access. We use encryption to protect sensitive information such as credit card numbers and personal details. Regular backups are performed to ensure that the data is not lost in case of a system failure. Additionally, we comply with data protection regulations and only collect the necessary information required to provide our services.
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What customer management software is available for Mac?
There are several customer management software options available for Mac users, including Salesforce, HubSpot CRM, and Zoho CRM. These platforms offer a range of features such as contact management, sales tracking, and marketing automation to help businesses effectively manage their customer relationships. Mac users can choose the software that best fits their needs and budget to streamline their customer management processes.
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What do you understand by active customer portfolio management?
Active customer portfolio management refers to the ongoing process of analyzing and managing a company's customer base to maximize its value. This involves identifying and categorizing customers based on their profitability, potential for growth, and level of engagement with the company. By actively managing the customer portfolio, a company can allocate resources more effectively, tailor marketing and sales strategies to different customer segments, and ultimately drive higher customer satisfaction and retention. This approach helps businesses to focus on the most valuable customers and opportunities, leading to improved overall performance and profitability.
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What is data security and backup for WhatsApp?
Data security and backup for WhatsApp refers to the measures in place to protect user data and ensure that it can be recovered in case of loss or damage. This includes end-to-end encryption for messages, which ensures that only the sender and recipient can read the messages, as well as secure storage of media and other files shared on the platform. Additionally, WhatsApp provides the option for users to back up their chat history and media to a cloud service, such as Google Drive or iCloud, to prevent data loss in the event of a device failure or loss.
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The customer would like to have an AEO security declaration.
An AEO (Authorized Economic Operator) security declaration is a document that certifies a company's role in the international supply chain as being secure and compliant with customs regulations. This declaration is often requested by customers who prioritize security and compliance in their supply chain partnerships. By obtaining an AEO security declaration, the customer can have confidence that the supplier has met certain security standards and is committed to maintaining a secure and compliant supply chain.
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